Meeting Expectations
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Conference Management - Review
Small picture analysis and big picture thinking translate to big picture results.

The review phase is important as it helps to gauge the effectiveness of a task, project or conference. Effectiveness can be measured by attendee feedback, formal client feedback, identified performance metrics, budgets and/or attendee data compared to expected results. All of these review mechanisms produce a comprehensive assessment of conference success. We employ these feedback tools to identify areas of success, opportunities for process improvement, and as input into planning the next event.

Review All project deliverables are reviewed and accounted for. Lessons learned from the project are documented so that they can be applied easily to future tasks and projects. Project files are reviewed, completed and archived in an orderly way that facilitates retrieval if project information is needed later.
Performance Metrics
  • Continually assess performance with respect to metrics and measures identified in the project plan.
  • Assess progress toward mutually agreed upon sales goals based on measurement criteria in project plan.
  • Review conference results against objectives.
  • Review budgets and substantiate variance.
Wrap-Up Session
  • Meet with client team to review feedback surveys to discuss successes, challenges and opportunities for improvement.
Lessons Learned
  • Documents what worked and identifies areas for improvement. Specifically addresses how we can further avoid problems on future projects.
  • Even as conferences go off without a hitch, it is the responsibility of the Meeting Expectations team to proactively find ways to improve "next year's conference".
Wrap-Up Report
  • Detailed report covering a summary of operating and financial results of the event.
  • Detailed analysis of attendee data, including year-to-year comparisons, if applicable.
Closeout Audit
  • Ensure that all project plan components are complete and accounted for.